Are Thank You Notes to Vendors Necessary?

I came across this online discussion topic and as an etiquette consultant, wedding vendor and former bride, it peaked my interest. From my perspective, a vendor's fees and gratuities cover costs but word of mouth keeps vendors in business.  Hence, the widespread popularity of social media and review sites like Wedding Wire, Yelp, Project Wedding, etc... That's why referrals and testimonials are the highest compliment. The feedback and endorsement is ultimately more valuable than the one time sale because it represents one's reputation which is priceless. Vendors build up a portfolio and credibility based on a solid history of success and customer service. What's more, most of the vendors that make our weddings magical are small family businesses and they need our support more than ever during the most serious economic downturn since the Great Depression!